I learn through experience much more vividly than I do all the other ways.  I have studied “discovering my niche”, like all Coaches do- and I have studied it hard.  For some people it’s obviously obvious, for some it’s obvious and for others it’s a needle in a haystack kind of experience.

It’s only because I believed other Coaches when they said, “YOU MUST HAVE A NICHE”, that I even took this little off-road adventure.  It’s like those days when someone tells you they’re taking you on a date but put your boots on- and you get that “uh, I’m so put out” look on your face because you’d rather just go to the movies- but in the end you are so happy they drug you out for a day hike.  (happens all the time, I know.)  You had so much fun, saw things you would never have seen, and discovered something pretty cool about yourself along the way.

So, I went to a networking event last week for Business Women in Houston.  I joined a table of women discussing their businesses, listened a few minutes and chimed in.  It took me about half a second to notice something that could have slapped me on the forehead six months ago and saved me a lot of time and energy.  I saw the obviously obvious.  I work with Creative Women!  I knew this but I was able to really see it.  I have been so surrounded by creative women that I almost thought there were only creative women in the world.  It took a long time to see what was right in front of me because I wasn’t seeing the contrast.  I saw the difference in the thought process and the communication styles, side by side.  Another minute passes and I am thinking, “Wow, this is so different than the environment I spend most of my time in.”  Then I saw how I was a magnet to the creative women that were there (two of the seven came with me).  I was so interested in them, what they do, who they are, their process and creativity.

I love people, in general, but this is exactly what finding your niche is about- finding who you are magnetized to, the subject you naturally gravitate toward, the topic that lights you up the most.  Look for the people who seem to just catch what you’re throwing, and hopefully you’re not throwing eggs at cars.  See what I mean?  I’m making my point without even trying.  Not everyone is going to like me or want me as their Coach and there’s no reason to spin my wheels- the people we attract already like us and appreciate our style and language.  The dynamic just flows and everyone is happy.  Which leads to the common question, “Who is your ideal client/customer?”

I’m so glad I went through the process of finding my niche and it was great to have it validated with a clear “oh, I get it” moment.